New beginnings
call for new stories.
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Today. Is a defining moment that leaves Tamkeen at the edge of endless possibilities and opportunities to mark new beginnings...
To tell new stories.
A series that speaks the language of Netflix / Vox productions.
What makes organization innovative?
It comes down to the 3Ps.
People.
Processes.
Philosophies.
Every once in a while, a new technology, an old problem and a big idea turn into an innovation.
These “onces” and “whiles” are defining moments for People, Organizations & Industries.
These entrepreneurs have decided to ACT at defining moments of their careers.
Which makes them performers in the spotlight!
Taking huge leaps of faith, hitting rockbottom at times, and hitting jackpots at others.
Mastering one art, The art of innovation.
Tamkeen Presents
DEFINING MOMENTS
Trials
Trial & Error
Status quo
STORY STRUCTURE
Call to action
Assistance
Departure
Presents the hero’s background and
the circumstances around him
An incident that triggers new events for the hero and start of pursuit to achieve a certain goal
Discovery of a new ways helping him to fulfill this goal
Embarking on a new journey towards his goal
Resolution
The lessons learned and the motto to stay
Approach
Crisis
Prize
Results
Reaching to a specific solution that seems to work the best
Facing different problems and experiencing downs
Reaching to a satisfactory outcome/ celebration of reaching the destination
The reaping benefits
Execution
All our interviews will be shot on a theatre, depicting our heros as artists playing their act. Act of innovation. And how others perceive this act.
Along with B-Roll, Archival footage, Dramatic simulation and motion graphics.
Thank You!
CD: Tariq Aljamal
Director: Mazen Adel
Introduction
In a previous occasion you have allowed us to tell stories of people and organization that have mastered the art of innovation, today we are privileged you are giving us the chance
to be part of telling your story, the story of Tamkeen.
The treatment proposed is part of a comprehensive well-built messaging house, where this video is a tool to reinforce different core messages, fulfilling number of communication objectives and verifying a particular context.
A creative, informative, classy and human launching video.
Philosophy
The forefront of our ideation process was to tell a story that is succinct but complete. accurate but ignites imagination. One that actualizing Tamkeen’s vision, communicates clearly the new strategy, humanizing the new brand, and personifies the organization’s culture.
Approach
We have designed the video putting in mind stands by its as a cohesive piece of content.
• Each segment should stand by its own, indicating one key message, as well as whole with different key messages.
• Each segment should have a headline, that works as news story.
• Each segment the capability of being repurposed through different media channels.
Concept
Number of films, with different styles, setting the tone for each segment’s context, key messages, and provided information, while transitioning seamlessly. Each ending scene of a segment will be a beginning of the other. To give the viewers the sense dynamism of an ever evolving and adaptability of Tamkeen.
Every segment will be shot in a location that expresses the type of the key messages.
As per the structure, we will be presenting each segment separately. In terms of key message, and style. Delivery and tone of voice The delivery and language used will be combination of formal and every day language, relaxed, inspiring and assertive.
Tamkeen has a story, and it is worth to be told.
It is not, about figure, facts. It is about IMPACT.
Structure
The video will be consisting of 5 segments, with two different styles; the strategy, and economic reality will be featuring the Chairman and CEO, respectively.
Accompanied with on-screen graphics highlighting main figures and headlines.
While the other segments (The opening, rebranding & new identity and Programs) will be starting with short films encapsulating the key messages in concise way. Followed by marketing and Branding team Head/member presenting the branding process, and finally presenting the new programs by two other members (enterprise journey, human capital)
