to be part of telling your story, the story of Tamkeen.
The treatment proposed is part of a comprehensive well-built messaging house, where this video is a tool to reinforce different core messages, fulfilling number of communication objectives and verifying a particular context.
A creative, informative, classy and human launching video.
• Each segment should stand by its own, indicating one key message, as well as whole with different key messages.
• Each segment should have a headline, that works as news story.
• Each segment the capability of being repurposed through different media channels.
Every segment will be shot in a location that expresses the type of the key messages.
As per the structure, we will be presenting each segment separately. In terms of key message, and style.
Tamkeen has a story, and it is worth to be told.
It is not, about figure, facts. It is about IMPACT.
Accompanied with on-screen graphics highlighting main figures and headlines.
While the other segments (The opening, rebranding & new identity and Programs) will be starting with short films encapsulating the key messages in concise way. Followed by marketing and Branding team Head/member presenting the branding process, and finally presenting the new programs by two other members (enterprise journey, human capital)
* To be finalized with your team.