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[/vc_column][/vc_row][vc_row][vc_column width=”1/3″ css=”.vc_custom_1561626863902{padding-bottom: 50px !important;}”][vc_hoverbox image=”699″ primary_title=”M E M O R A B L E” primary_title_google_fonts=”font_family:Raleway%3A100%2C200%2C300%2Cregular%2C500%2C600%2C700%2C800%2C900|font_style:700%20bold%20regular%3A700%3Anormal” primary_title_css_animation=”fadeInDown” hover_title=”Memorable Stories” use_custom_fonts_primary_title=”true”]Stories are more memorable than facts alone because they create pictures in our minds. We are engaged in a story because multiple nural pathways are activated… detail in the story such as places, characters, and events.. are easier to remember

 

[/vc_hoverbox][/vc_column][vc_column width=”1/3″ css=”.vc_custom_1561626871687{padding-bottom: 50px !important;}”][vc_hoverbox image=”698″ primary_title=”M E A N I N G F U L” primary_title_google_fonts=”font_family:Raleway%3A100%2C200%2C300%2Cregular%2C500%2C600%2C700%2C800%2C900|font_style:700%20bold%20regular%3A700%3Anormal” primary_title_css_animation=”fadeInDown” hover_title=”Meaningful Stories” use_custom_fonts_primary_title=”true”]

“What’s the story here?” This is what we say when we are trying to make sense of something. We need to create stories that provide context and connections to place the information we are delivering into a bigger picture. This is where things start to make sense…

[/vc_hoverbox][/vc_column][vc_column width=”1/3″ css=”.vc_custom_1561626880868{padding-bottom: 50px !important;}”][vc_hoverbox image=”697″ primary_title=”E M O T I O N A L” primary_title_google_fonts=”font_family:Raleway%3A100%2C200%2C300%2Cregular%2C500%2C600%2C700%2C800%2C900|font_style:700%20bold%20regular%3A700%3Anormal” primary_title_css_animation=”fadeInDown” hover_title=”convey Emotion , inspire Action” use_custom_fonts_primary_title=”true”]

Stories makes us feel something. And getting people to take action is impossible without emotion. We need to tell the type of stories that people relate to, and feel inspired to take action or change a behavior and set the scene for new stories to emerge.

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